Conceptualizing internationalization Strategy Case Study

Conceptualizing internationalization Strategy - Case Study Example cate that businesses internationalize, and are better placed to serve customers in countries oversees, and also gain novel ideas on products, services and business methodologies. This piece shall assess the case of Chabros International Group: A World of Wood as an international group and the challenges it has had in the course of carrying out business. According to Farah (2010), Chabros Group went through a downfall that saw a drop in its sales. With the help of the top management, there was need to revive the company immediately to avoid its collapse. Since the company had experienced losses in the countries that it had already ventured into, it would be important if the company tries to restart in another country, most preferably Morocco (Farah, 2010). This is for the reason that, in the countries that it had already operated the company was slowly losing its pride and fame as the leading producer. In an event that another company comes in to replace what it had already started, chance are that, the new company would make more sales and grab a huge percentage of the clients that Chabros had already won (Farah, 2010). This would be attributed to the fact that clients would have lost faith in Chabros and its consistent supply of products, and will probably try their luck in the new producing company. Morocco would be the best destination for Chabros Company to restart its operations. In the work compiled by Farah (2010), Morocco would be the best destination for Chabros to restart as it has minimal chances of facing local competition as there are few sellers of veneer, and there is a big market served by imports. The country is also not going through a recession, and its currency, Dirham, is linked to the Euro; thus, a reduction of Chabros exchange risks (Farah, 2010). With specialized technical know-how, capacity to consistently supply the market with quality products, well conversant with EU’s production measures and Morocco having a positive perception of