Mel Gibson vs. Kenneth Branaugh as Hamlet Essay

The recent â€Å"box office rebirth† of England’s favorite bard has left Hollywood with much to do about interpreting Shakespeare’s classic dramas. The characters of Ophelia, Rosencrantz and Guildenstern, the gravedigger, and of course Hamlet himself take new life, as the greatest actors of our time assume these timeless roles. Produced in 1990, Mel Gibson’s â€Å"Hamlet† is a more straightforward, highly edited version of the original text in comparison to Kenneth Brannagh’s lavish rendition of the same tale. At only 135 minutes, Gibson’s â€Å"Hamlet† might be considered â€Å"Shakespeare Light,† the cinematic equivalent of Cliff’s Notes. However, although Brannagh should be commended for sticking to the text, be forewarned about this â€Å"Hamlet†-by including every line of the original play, this movie clocks in at exactly 242 minutes. The setting chosen for Brannagh’s and Gibson’s â€Å"Elsinore Castle† are as different as day and night, quite literally. And these bright and dark castle settings symbolically reinforce the specific â€Å"mood† or themes each director emphasizes. For instance, the lugubrious Gibson feels perfectly at home in his dark and dank mansion, an ideal place for a grieving soul to maintain its ruefull descent. Conversely, the introspective Brannagh is continuously catching glimpses of himself and others (and into their true souls) in the mirror-lined ballrooms of his glistening castle. Since Hamlet is, in its essence, truly a ghost story (so apropos for Halloween week!), each director has handled these â€Å"special effects† quite differently. Gibson gives a more stage-like handling of the ghost of  Hamlet’s father, using only lighting to cast an eerie glow or flickering shadows on its actors. Brannagh, on the other hand, seeks to use every filmmaker’s device possible, including the light blue glowing eyes of Hamlet’s father and the â€Å"dry ice forest,† (both of which stretched the limits of viewers’ imagination). One special effect that worked very effectively was the use of â€Å"flashbacks† in a character’s memory, specifically in scenes which show Hamlet and Ophelia’s romantic (yet clandestine) relationship developing. The greatest aspect of watching the Gibson and Brannagh films together is noticing the subtle differences between each actor’s expression of the same character. Both versions address, or evade, some of the most controversial issues in interpreting this play: Hamlet’s possible madness, his seemingly Oedipal relationship with his mother, and Ophelia’s suicidal demise. Mel Gibson portrays a brooding, sullen-browed young Hamlet–moody, miserable yet clever and cunning, and always lurking in the dark corners of this ever-somber castle. By contrast, Brannagh commands the screen with a Hamlet more brash and emboldened than Gibson’s, a determined young man whose bright and opulent surroundings reflect a very intellectual, socially and politically astute strategist (not to mention pretentious snob!). Both tiptoe the line between sanity and madness, without ever fully crossing over into a psychological abyss. With Glenn Close playing Gertrude, Hamlet’s mother, Gibson intensifies the Oedipal overtones between the queen mother and her son. Beautiful, elegant, and intensely emotional, Gertrude exudes an exuberant yet refined sensuality throughout the early scenes of the film. Does she linger a little too long on the lips of Hamlet, or is this merely a joyous display of affection for her only son? The famous, and perhaps infamous, bedroom scene eventually shows the glamorous duo of Close and Gibson struggling against one another, and the final fencing scene also emphasizes this pair, their constant awareness of the other’s situation. By casting the ethereal Close alongside the handsome Hamlet, Gibson focuses  on the mother-son relationship versus the Ophelia-Hamlet romance, as Helena Bonham-Carter presents an overly passive, almost prepubescent and one-dimensional performance of Ophelia. Too young, too much manipulated by her father, Ophelia in her insanity scene merely shows a weak young woman overcome by her own pitiful plight. Because her relationship with Hamlet is never developed in Gibson’s â€Å"Hamlet,† Ophelia’s suicide is a merely an action that furthers the plot of Hamlet’s fate–it is not given consideration as the fate of Ophelia herself, a complex, passionate, and â€Å"three-dimensional† character in the play. Brannagh’s casting of â€Å"Shakespeare’s women† gives an entirely different interpretation. To begin with, Julie Christie (as Gertrude) is downright homely in comparison to Glenn Close (check out the differences between the early â€Å"consoling scene† of each film in which Gertrude tells Hamlet that death is â€Å"common†). Thus, Christie is perfect for Brannagh’s interpretation–Hamlet seeks to avenge his father’s death not because of his Oedipal attraction to his mother (which would be too emotional and adolescent for this prince), but rather for some higher sense of truth and justice (perfect for the philosophical Brannagh). Christie is not the amiable, all-loving (or sensual) mother that we saw Close to be, and thus Gertrude’s â€Å"motivation† to marry the brother of her dead husband seems more about politics and power than pure passion. Her role in the movie and the sympathy she evokes in the viewers diminis hes greatly as we view her (and her second husband) with suspicion and even aversion. Yet Kate Winslet (also starring in â€Å"Sense and Sensibility,† â€Å"Heavenly Creatures†), cast as Ophelia, is simply breathtaking. Her presence on the screen commands the full attention of viewers, and Brannagh uses her charisma to create perhaps the most fully developed representation of Ophelia to be brought to any film. She is shown as a strong-willed, intelligent and independent young woman who is passionately in love (and lust!) with her eccentric prince. If you have seen and heard her grief expressed in â€Å"Heavenly Creatures,† then you will know that her â€Å"insanity scene† is the most harrowing display of a heart’s devastation that you might ever see. Her ethereal voice, her song of sadness, will be hard for viewers to forget. With a cast of characters including Billy Crystal, Charlton Heston, Robin Williams and Jack Lemmon, Kenneth Brannagh’s â€Å"Hamlet† is a sure-hit among devoted â€Å"Shakespeare-philes.† Yet, the dynamic performances of the characters in Gibson’s â€Å"Hamlet† guarantee that both movies are even better appreciated when viewed, and compared, together. One of the greatest aspects about Shakespeare’s plays is the never-ending interpretations and expressions that can be made–not only by film makers with their elaborate scenery and all-star casts, but also by each of us as viewers and, hopefully, as readers too.

Annotated Bibliography: Illegal Immigration Essay

An illegal immigrant is a foreigner who has entered or resides in a country without the countries authorization. According to the C.I.A. â€Å"the nations immigrant population reached a record of 37.9 million in 2007 and nearly one in three immigrants is an illegal alien.†(Camarota) In 2000 there were reported 214 million immigrants in the world, â€Å"immigrants now make up 3.1 percent of the world population.† (Gonzalez and Nowicki) Normally illegal immigrants go overlooked in big economies, usually taking jobs that the citizens will not do. However when a recession hits the illegal immigrants will be looked down on and blamed for being the cause of unemployment rates and getting the citizens â€Å"rightfully owned† government money. The reason illegal immigration is sociologically significant is because there are many different viewpoints on it, some people think it helps and others think it only hinders. In some cases it can help the economy with low skilled workers taking jobs others would not normally want, but in other cases they can use government money, free education, and more. I chose these selections because I thought they would best help my research paper. Each journal displays some negative effect of illegal immigrants on the host country or a law relating to illegal immigrants and the affect that law has on the people. Some papers display good outcomes for the host country, but might not necessarily be good for the country in a real life situation. Chiswick, Barry R. â€Å"Illegal Immigration and Immigration Control† The Journal of Economic Perspectives 2 (1988): 101-115 Web. 6 April 2014 Barry R. Chiswick has published 394 papers, most of which have to do with economic standpoints. The main point of this paper is to show the economic impact of illegal immigration. according to Chiswick, â€Å"Illegal immigrants have an impact on the economic well-being of the legal resident population of the United States, both at the level of income and the distribution of income.† (106) The paper then goes on to state that â€Å"the increased immigration of low-skilled workers will lead to an increase in the marginal  productivity hence the wage rate of higher skilled workers.† (Chiswick 106) If so then the lower paid workers will continue to be paid the same and the higher skilled workers will start being paid more, thus leading to an economic struggle and more of a difference in power. At this point the conflict theory could set in and lower-class workers could have reason to rebel or go on strike. Chiswick then goes on to say â€Å"The immigration of low-skilled workers with their dependents may reduce the income of the native population† this meaning that every illegal immigrant that brings its family will potentially be lowering the average income of American citizens. This reference is of value to my research because it shows the negative effects of illegal immigration and what would happen if it continues to go on. It also shows how little immigrants get paid, and how the amount of money they make is so drastically little that it actually lowers the average American household income. Being paid so little these people would have to struggle just to get by and may turn to violence or taking multiple jobs away from U.S. citizens. Dula, Giora, Nava Kahana and Tikva Lecker â€Å"How to Partly Bounce Back the Struggle against Illegal Immigration to the Source Countries† Journal of Population Economics 19 (2006):315-325 Web 6 April 2014 Gloria Dula has published 20 papers, including 3 corrections and this her first on immigration. The main purpose of the paper was to propose new tactics in keeping illegal immigration down. According to the journal, by putting more funding into strengthening its own internal and border control and the foreign aid given to some countries you would be able to minimize illegal immigration. The authors think this tactic will work because â€Å"the negative impact on the well being of the majority of voters motivates rick countries to take measures against illegal immigration.† (Dula, Kahana, and Lecker 317) The paper also states that â€Å"there is little doubt that illegal immigration is a troublesome phenomenon for rich countries sense the illegal immigrants do not pay taxes, are often involved in clandestine activities and are unable to obtain jobs in which they may be noticed† (Dula, Kahana, and Lecker 316) Then it goes on to say â€Å"most illegal immigrants are primarily low-skilled workers,†(Dula, Kahana, and Lecker 316) if this is true then most Americans could have the jobs that these people come over seas for, showing that they are taking jobs that Americans can work. This  reference is of value to my research because it shows the negative effects of illegal immigration and then comes up with a solution to the problem. By putting more funding into boarder protection we would be able to lower the threat that illegal immigration causes. Garcà ­a, Angel Solano â€Å"Does Illegal Immigration Empower Rightist Parties?† Journal of Population Economics 19 (2006): 649-670 Web. 6 April 2014 Angel Solano Garcia has published 17 papers, all of which have related to economics or immigration. The main purpose of the paper is to show the political influence that illegal immigration has on elections in America. Illegal immigration has turned into a smuggling crime and gangs will take people over the border in exchange for money, most immigrants â€Å"are caught up with organized crime by these criminal gangs.† (Garcia 650) Garcia shows that â€Å"immigration is spontaneously accused of being a major source of insecurity,†(Garcia 650) which means that the candidate that speaks out against illegal immigration may have more influence on voters. Then by producing an equations Garcia seeks to prove himself right and says â€Å"In our model, we assume that there exists a positive relation between the number of illegal immigrants that enter the country and the natives’ perception of the lack of security in the host country.† There could also be people that would feel like a candidate that did not like funding boarder control would be a better choice seeing how the U.S. government has been â€Å"raising the enforcement budget of the U.S. boarder control from US$290 million in 1980 to US$1.7 billion in 1995.†(Garcia 651) This reference is of value to my research because it shows a lot of negative effects on the U.S. due to immigration such as gang violence, government spending, and citizen insecurity. It also shows how illegal immigration can be used as a political advantage either by talking for or against it because of its sociological importance to people. Hall, Anthony. â€Å"Illegal immigration and medical confidentiality†The British Medical Journal, 280 (1980): 569-570. Web. 7 April 2014. Anthony Hall has had 903 papers published, all having to do with medicine or  in the medical field. The authors stand point is against illegal immigration proving so when he uses many different negative effects to prove his point that illegal immigrants that enter the UK with means of getting medical attention should be deported and notified to the Home Office. The main purpose of this journal was to elaborate on what happens to illegal immigrants when needing medical attention. illegal immigration does not only effect America but also other countries as well, for England, â€Å"under the immigration act of 1971 illegal immigration and overstaying are criminal offences.† (Hall 569) This paper also shows the amount of crime illegal immigrants has brought to the U.K. with Hall stating â€Å"terrorists have entered the UK illegally and committed murder. There may be 50,000 illegal immigrants from Iran; some have brought in heroin, and the proportion of Iranian heroin in the UK has greatly increased.†(Hall 570) This is similar to the drugs being brought in along with gang violence from Mexico into America as stated by Angel Solano Garcia. This reference is of value to my research because it shows how all developed countries do not want illegal immigrants â€Å"in order to reduce crime, disease, and government spending†(Hall 570) Showing how all countries are affected by these three things when it has an abundance of illegal immigrants. Even though Hall states that â€Å"most countries, both rich and poor, have much stricter immigration law than does the UK,† other countries still experience the same harsh effects of illegal immigration Jacobs, Michael â€Å"Immigration Controls and Racism† Economic and Political Weekly 20 (1985): 1075-1076 Web. 8 April 2014 Michael Jacobs has published 1,810 papers most on the economy and environment. The author is for letting illegal immigrants stay because of his views on marriage and family.The main idea of the journal is to show how people discriminate against women when it comes to immigration and grace policies. Jacobs states that â€Å"a recent report by the Commission for Racial Equality declared that the immigration rules were racist in operation†(1075) because in most cases if an illegal immigrant couple enters America and has a child, the father will be deported where the mother will be able to stay so that she can raise the child. This means that there is a  lot of racism going on when dealing with illegal aliens. There is also immigration issues when dealing with marriage, an illegal immigrant may try to gain citizenship by marrying a citizen of the country. This means that people are starting to have to go through tests to make sure that they are not getting married just for the purpose of citizenship. However â€Å"the UK immigrants Advisory Service has already begun proceedings against this rule in the European court, on grounds of both racial discrimination an its attack on the right to marry according to choice and to live in the country of citizenship†. (Jacobs 1075) There is much controversy over the issue but the one thing that is certain is that an extreme amount of racism and sexism is being used when dealing with these people. This reference is of value to my research because it shows how even though we might be trying to get non-citizens out of the country, we will never be able to do it properly until we are able to put aside the sexism. Palivos ,Theodore â€Å"Welfare Effects of Illegal Immigration† Journal of Population Economics 22 (2009):131-144 Web. 3 April 2014 Theodore Palivos has published 78 papers, most of which are about economical matters. The main purpose of the article is to show how illegal immigration is good for the host country by contributing to said countries economic growth and increasing their holdings of capital. By coming up with two equations that analyzed heterogeneous labor, wage, unemployment, and labor force to show that illegal immigration raises the welfare of domestic citizens . He also brings in many factors such as that there is less governmental control for such low paying factories so profit can grow more, and that the people working in these conditions do not strive for more because they cannot get a better job in their country. This reference is of value to my research because by showing that the effects of having no illegal immigrants would significantly open up more jobs, even though there would be a negative outcome, it would still give opportunities for pay to more American citizens. If the work he had done represented a country that had no minimum wage then his findings would have been conflicting with my paper, however because the U.S. does have minimum wage it reverses all of the results because it leads to the conflict theory where there is â€Å"job  competition between domestic unskilled workers and immigrants.† (Palivos 132) Robison, W. G. â€Å"Illegal Immigrants in Canada: Recent Developments† International Migraton Review18 (1984): 474-485 Web. 7 April 2014 W. G. Robinson has published 197 paper, most about medicine. The main point of the journal is to inform about the immigration policies in Canada and how they have changed over time. According to Robison â€Å"Immigration policies and their management in a country like Canada have long been an interesting and instructive study for other countries,†(474) this could be because of its strange boarders and â€Å"rapid legislative and administrative responses to problems†.(Robinson 474) Robinson states thatIn order to make Canada’s boarders harder to get across â€Å"immigration authorities in Canada have undertaken a number of test programs aimed at improving border control,† (482) â€Å"extended use of the visitors visa,†(482) and if a persons visa is not accepted â€Å"there is effective control without the cost of transportation to the visitor who is turned back at entry.†(482) All of these things contributed to the drastic drop in illegal immigrants in Canada, because people with a work visa were able to stay in the country longer they were not considered illegal anymore. The people that did not get accepted for a visa were turned away and deported, expenses paid by Canada. This reference is of value to my research because it shows an effective way to get rid of unwanted illegal immigrants that may be used by other countries. This also gives incite on the affects of illegal aliens in other countries, by showing yet another country that is affected that is not America. â€Å"Unenforced Boundaries: illegal immigration and the limits of judicial federalism† Harvard Law Review, 1081995 (1995):1643-1660 Web. 7 April 2012 The Harvard law review is a journal that publishes eight regular annual issues of various legal articles by professors, judges, practitioners, and students. The purpose of this article is to show how the federal government is ultimately in charge of what happens to illegal immigrants and not the state. In California proposition 187 was approved in 1994 was designed â€Å"to  make illegal aliens ineligible for most state and local government-provided social services, health care, and education.† (1643) but then the paper goes on to state that â€Å"a state has no power to prevent unlawful immigration, and no power to deport illegal aliens†¦ if the federal government, properly chargeable with deporting illegal aliens, fails to do so, it should bear the burdens of their presence here.†(1643) This means that even though they approved proposition 187, they have no power to get the illegal aliens out of the state so they would wind up having to pay for these people any way. Thus the proposition would have no effect because of things such as the 14th amendment that requires states to provide public education to illegal-immigrant children on an equal basis with other children. It is also hard to document the costs of illegal immigrants because they are â€Å"by definition, undocumented.† (1645) This reference is of value to my research because it shows that unless the government helps take action, the states affected by illegal immigrants will be stuck having to pay unnecessary taxes and fees for people that are not citizens. If the government were to enforce more laws on illegal immigration then we would have more money to spend on schooling and towns all over America, this can also apply to other countries in the sense that they would have more state funding if the government spending went up for boarder control and illegal immigrant deportation. Works Cited: Camarota, Steven. â€Å"Immigrants in the United States, 2007† Center for Immigration. CIA, 2007. Web. 3 April 2014 Chiswick, Barry R. â€Å"Illegal Immigration and Immigration Control† The Journal of Economic Perspectives 2 (1988): 101-115 Web. 6 April 2014 Dula, Giora, Nava Kahana and Tikva Lecker â€Å"How to Partly Bounce Back the Struggle against Illegal Immigration to the Source Countries† Journal of Population Economics 19 (2006):315-325 Web 6 April 2014 Garcà ­a, Angel Solano â€Å"Does Illegal Immigration Empower Rightist Parties?† Journal of Population Economics 19 (2006): 649-670 Web. 6 April 2014 Gonzalez, Daniel and Dan Nowicki. â€Å"Governments across globe struggling with immigration† AZcentral. AZcentral, n.d.Web. 3 April 2014 Hall, Anthony. â€Å"Illegal immigration and medical confidentiality† The British Medical Journal, 280 (1980): 569-570. Web. 7 April 2014. Jacobs, Michael â€Å"Immigration Controls and Racism† Economic and Political Weekly 20 (1985): 1075-1076 Web. 8 April 2014 Palivos, Theodore â€Å"Welfare Effects of Illegal Immigration† Journal of Population Economics 22 (2009):131-144 Web 3 April 2014 Robison, W. G. â€Å"Illegal Immigrants in Canada: Recent Developments† International Migraton Review18 (1984): 474-485 Web. 7 April 2014 â€Å"Unenforced Boundaries: illegal immigration and the limits of judicial federalism† Harvard Law Review, 1081995 (1995):1643-1660 Web. 7 April 2014

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The title of the is TTYL LOL - Research Paper Example appear to be more and more devoured as a result of technology advancement, which continues to sprout everyday, particularly when it comes to social media. Numerous researchers have noticed that technology and social media has become a huge diversion for students and has affected them negatively especially deteriorating their grammar. Social Media can indisputably have unconstructive effects on grammar, depending schema of grammar and the personality of a student. If a student has ideal prior acquaintance of grammar, then technology and social media may strengthen the grammar skills since it can be utilized as an instrument to correct and analyze poor grammatical skills. Conversely, if a scholar has poor grammatical skills, it asserts that social media may perpetuate poor grammatical skills, as well as, grammar usage. This paper demonstrates the bad effects posed by technology and social media. With the improvement in technology, everything that students do seems quicker. Contemporary phone companies center on having power over communication which may be based on efficiency and speed (McLeod & Lehmann, 2011). The continuous usage of cell phones has drastically changed social media networking in that technology has allowed the access of social media sites anyplace, at whichever time. In 2004, Facebook was initiated as a Harvard solitary social network by a computer geek in his early twenties. Facebook had conquered each and every other social network by 2008 and it went from university students using it to small kids and foreign students it. In the present day, you can barely run into somebody who has never had or who does not have a Facebook profile. Facebook may be just one of the numerous forms of social media and technology that has altered our grammar totally. â€Å"At the moment, Facebook more than any other corporation, delineates social networking and has more than one billion users and still growing to unprecedented levels† (Potter, 2012), and with the

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Assignment 5 Practice Problems Example | Topics and Well Written Essays - 250 words

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The Changing Role of Advertising And Promotion in Consumer Markets - Essay Example Thus, a product may fall short of standards and is inferior to its competitors, but if the advertising done to promote the product is clever and effective, business will be good for the company involved.But there is a growing consensus among top businessmen that the current crop of advertisements is not effective enough to cover for any shortcomings of a product. Nothing demonstrates this better than the amount of respect that advertising gets - or does not get - from business decision-makers. In a US survey of 18,000 business executives conducted by the American Advertising Federation (AAF), it was found that advertising is no longer held in high esteem by business. Of the respondents in the survey, 29 percent said the most important aspect of the business processes is product development, followed by strategic planning with 27 percent of the vote. Public relations got the nod of 16 percent, while 14 percent went for both R&D and financial strategies. Advertising and legal brought u p the rear with 10 percent and 3 percent, respectively (Ries, A. & Ries, L., 2002). The image of advertising before company bosses has in effect plunged to the level of corporate lawyers, whose job has always been the favorite butt of jokes in company gatherings. While the AAF survey served to tarnish the credibility of advertising, it put a shine on the image of public relations. This strengthens the growing conviction that advertising can no longer influence consumers and generate sales on its own. No matter how you look at its miserable rating at the AAF survey, 10 percent is 10 percent and this is enough indication that it still counts as a promotional tool. The unmistakable message gleaned from the survey then is that advertising should now only be part of a marketing mix that ought to include public relations, first and foremost, and the other proven techniques such as sales promotions and personal selling. Marketing Adopting a combination of strategies to push a product or service is what marketing is all about. According to its textbook definition, marketing is "the whole process of storing, shipping, advertising and selling to promote and actualize a sales transaction." Getting the right marketing mix, however, is easier said done. Bedbury & Fenichell (2002) suggest that to get the right combination, companies must first identify their audience, then choose the right message for the right medium. The message must be new and personalized, not something that has been flogged to death by others. In choosing the audience, the selection must be based on such attributes as age, gender, income, married or single, family or couples, housing types, car ownership, hobbies, holiday preferences, attitudes. Don't emphasize the obvious and don't insult the intelligence of consumers with false offers, Bedbury & Fenichell advice. In the marketing strategy, positioning plays an equally important part. Positioning a product for a feasible market involves communication, which has become difficult in an "over-communicated" society (Ries, A. & Trout, J., 2000). But a firm can manage if it considers not only its own strengths and weaknesses but also those of its competitors. The reason is there just too many companies, too many products, and too much noise such that in the US alone, per capita consumption in advertising is placed at $200 per year. The easiest way to get into a person's mind is to be there first

Inclusion of the Physically Disabled in Mainstream Schools Essay

Inclusion of the Physically Disabled in Mainstream Schools - Essay Example Significant attempts to transform mainstream/state schools and make them more inclusive to the physically disabled students have been made in UK. However, a lot requires to be done to make the mainstream schools completely accommodating to the disabled students. This paper focuses on the measures that mainstream schools in United Kingdom have taken to be more inclusive and meet the needs of the physically disabled. Additionally, the paper will focus on how successful or unsuccessful these measures have been in different institutions and whether the success depends on the resources that the schools have to their disposal. In the recent past, the UK government has dedicated itself to ensuring that all children get equal access to quality education irrespective of their diversity. However, the governments’ objective has not been fully successful. Physically disabled children are one of the groups of people that have been discriminated against in most societies. Investigations the UK education department show that most mainstream schools lacked devices to support disabled student particularly before introduction of the inclusion program. According to the medical model, most people view disability to be identical to disability or as a problem. However, other theories have been developed to counteract this notion. These theories include the post-social, affirmative, and the social models. These theories posit that impairment is not synonymous to disability. They argue that case of disability found amongst the physically challenged persons result since disabled are often not provided with the appropriate environment to reveal they potential. This can be demonstrated by simple aspects such as lack of elevators in most state school, which makes it almost impossible for children using wheelchairs to attend such schools. These contemporary models have greatly contributed to the changes in mainstream school in London to make them more accommodative for the disabled students. Accommodation of the disabled in mainstream schools is in line with the social model, which argues that segregating of the impaired people is irreverent and a sign of oppression. Most efforts made have been to improve the schools and accommodate individuals with impairments such as blindness, deafness, or other impairments that make it impossible for individuals to use the same facilities with normal individuals. Post-social modelists argue that segregation make the persons with impairments pity themselves. The social and post-social models are among the models that have greatly influence the development of inclusion programs in UK (Clough and Corbett 5-11). In ensuring that the physically disabled access quality education, the learning environment must be altered. This is more important in cases where the disability requires the students to make use of supportive devices such as wheelchairs (Department for Education and Skills Web; Norwich 16-28). Importance of the Inclus ion Program Ensuring that persons with disability are not excluded from mainstream education has been the most significant move in guaranteeing equal opportunities for all. There are a several reasons why inclusion of the physically disabled in the mainstream schools is important in UK. One of the reasons is because education is considered crucial in

Learning New Things in Life - Process Analysis Essay

Learning New Things in Life - Process Analysis - Essay Example In effect, this chapter is instrumental in highlighting the importance of process analysis and its impact on the quality of a writer’s work. It is instructive to note that authors write in order to direct or inform their readers about various phenomena. This chapter is apt since it provides a guide on how writers can use process analysis in order to attain their objectives while writing. In effect, this makes the essay unique in that it provides the problem and informs while also directing the reader on the approaches that the reader should use in order to solve the highlighted problem. In order to achieve its uniqueness, a process analysis essay engages in a systematic approach in order to achieve the objectives of the writer while writing the essay.  In this case, a human being requires  satisfying their curiosity and learning about the processes that constitute the world. To do this, it is crucial for individuals to engage in a technique that provided the steps and the sequences involved in learning, which is known as process analysis. In effect, this chapter is instrumental in highlighting the importance of process analysis and its impact on the quality of a writer’s work. It is instructive to note that authors write in order to direct or inform their readers about various phenomena.

School Administration in Texas Essay Example | Topics and Well Written Essays - 1250 words

School Administration in Texas - Essay Example 3. The No Child Left Behind Act of 2001 was passed in order to redesign a number of federal programs which aim at the improvement of both primary and secondary schools. The improvements were made possible by increasing the accountability standards for all schools in Texas. It also provided more flexibility to parents to choose the school that should be attended by their child/children. The act also additionally focused on reading and also Elementary and Secondary Education Act of 1965 was aimed to be re-authorized. According to this Act, all the schools were required to distribute the contact details of each and every student to the military recruiters. The theories of standard-based education reform were enacted according to the act. Those theories were based upon a belief which says that if high expectations and goals were set, then every student would succeed. 4. Totally three kinds of funds comprise to generate funds for the funding for public schools in Texas. The three taxes are local funds, state funds and federal funds. If we consider the fiscal school year 2002-2003, the school funding was comprised of 49 percent from local taxes, 41 percent from state taxes and 10 percent from the federal sources. Based on the differences in the local property wealth and the population of students, these revenues may differ in the percentage. Area III: How the System Works - Expenditures Objectives of Budgeting: The following are some of the important objectives of Budgeting: It aims at providing a yardstick based on which future results can be compared. If any material variances exist against the budget, it is possible for the management to take actions basing upon the establishments of the budget. Direct capital expenditures can be most profitably directed by using budget. Budget is a guide to management decisions when affected by unforeseen conditions. In order to achieve maximum profitability, budgets help to plan and control earnings as well as expenditures. Adequacy in working capital and scarcity in resources can be planned and anticipated by making use of budgeting. Decentralization of responsibility to individual managers is possible. Methods of Budgeting: Different methods of budgeting are used for developing budgets. Affordability Method: In this method of budgeting, the budget is developed depending on the ability to spend. The major disadvantage in this method is that the allocations of funds are always arbitrary as the figure may have a short fall or exceed. Incremental Budgeting: This method is based on a particular department or functions on that of the previous period and is adjusted to inflation by a percentage increase. The advantage of this budget is that it is stable and there is a gradual and planned change. The disadvantage is that is assumes that work activities will remain same and it gives no scope to developing ideas. Zero Based Budgeting: This means, budget starts from a base of zero for each budgeting period. The proposed activities are then assessed and prioritized. Optimum utilization of resources is the primary advantage

Theory, Design, and Specification Essay Example for Free

Theory, Design, and Specification Essay The development and application of programs and projects are indeed complicated as they involved numerous aspects and concerns, critical challenges and problems in its procedures, and other hindrances that are likely to affect their effectiveness and relevance. To preserve the effectiveness of the relevance of the programs, the projects must carefully, strategically, and systematically planned and organize to ensure that all important concerns are addressed and covered to avoid complications and unexpected hindrances. In the premature stages of every project and program is the systematic organization and planning of its processes and procedures wherein the organizers expect likely problems, the value of the necessary elements, the approach that the program is to be applied, its actual relevance and others. Through taking in this course before the actual application promotes the success and effectiveness of the program.   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Consider the case of establishing a certain social program that is concerned with providing healthcare assistance towards children that are out-of-school and are highly impoverished subjects. This program is founded based on the ideal vision of helping children through providing critically needed assistance in their healthcare needs, which are often negated due to certain financial and social hindrances. However, regardless of its ideal vision, this project also has its own shares of stumbling hindrances and problems, which are critical for its development and actual social application. Due to which, strategic and systematic planning and organizing are necessary to secure its relevance and success regarding its social value.   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Considering the factors and elements involved in this social program, the plan regarding this social program is outlined under three concerns namely the theory behind the projects, the design of its operation, and the specifications and scope of its actual application. This program is mainly based on the view and realization with the importance of healthcare assistance for children, which is often negated due to their financial and social condition. Because healthcare is viewed also as a fundamental necessity for a healthy lifestyle and well-being especially for children, this gap needs to be fill with and this program will serve as a mean to provide this need. This program is aimed towards children as they have greater needs for health assistance due to their physical vulnerability in terms of developing a foundation for their healthy adulthood. Its design will particularly takes approaches such as founding healthcare personnel visits to targeted communities, supply of medicinal provisions and health supplements for children, awareness campaigns in targeted communities regarding the importance of healthy living and prevention of common problems and diseases, and assistance projects with the financial responsibilities involving children in healthcare institutions. Since the funding of this social campaign is not much of a problem, the establishment of the healthcare and the accreditation from various healthcare organization and institutions would be the main priorities. The main concern for this program will also include establishing a social link enabling this project to be aware of the its needing subjects and their needs and concerns. This social link or accreditation is also necessary, as this will serve as a mean for the program to be enacted in intervening and assisting its established subjects or targets. This steps and procedures are necessary to ensure the efficiency and effectiveness towards providing healthcare assistance towards its subjects. Through the application of these systematic procedures in the establishing and development of this project, this healthcare social program is likely to become successful in developing health awareness for children in their early stages of their respective lives and attracting wider efforts and concern from other social groups for the same cause. In addition, the systematic development of this program will surely promote its effectiveness towards its ideal purpose of highlighting the healthcare needs for the development of a healthy society in the future.

Mass Media Promoting Copycat Mass Murders Media Essay

Mass Media Promoting Copycat Mass Murders Media Essay This research paper highlights on the ways that the mass media has encouraged the copycat murders. The copycat effect is used in reference to the situation for which a sensational publicity about the violent acts of murders or suicides causes the tendency to result in more of similar effects through imitation. The Media influence or media effects are terms used in media studies, in psychology, communication theory and in sociology in reference to the theories concerning the ways in which the mass media affect the way in which the audiences think or behave. The critiques of the influences of media suggested that media can weaken or delimit an individuals capacity in acting autonomously by connecting the world to the individuals and reproducing of self-images of the society, this characteristic of media is ascribed as an influence which is reminiscent of the telescreens, These Include all the kinds of media namely; the newspapers, TV, Radio, Internet and the Books. . The media generates information in a networked setup, it then publishes the information using the articles, videos, and the photos to the consumers, this influences the individuals ability to interpret the delivered information while at the same time it potentially influences the unrelated cultural and the personal beliefs, basing on the propaganda model. The Mass media content which is created for the newsworthy events and the untold stories have consequences on the consumers and culture can also be influenced. The media has a strong social and cultural impact upon the society. This is due to its ability to reach a wider audience with strong and influential messages. The Television broadcasts have a lot of control over the content delivered to the society depending on the number watching and the times in which the same content is viewed. The internet creates the space for diverse political opinions, social and the cultural viewpoints and a higher level of consumer participation. The process of agenda-setting is almost the unavoidable section of news gathering in the large organizations which are stakeholders of the mass media. The media is not a crude agent of propaganda, but it organizes the public understandings by providing the overall interpretations that are preferred by, and in most cases it is least challenging especially to those with the economic power. News coverage of violent crimes serves the public interest, depending on how much coverage is necessary if it is necessary to cover every violent crime and the level of detail. (McCombs Shaw, 1972) The coverage of crimes in the society can be a valuable tool in decision making. If the Individuals are properly informed, they can make rational decisions basing on their personal safety. In case the population has been misled, may it be intentionally or not, depending on the nature of the crimes, and the rarity or commonality of the said crimes. When the coverage is an endless repetition of the apparently meaningless tragedies, then it causes a numbing effect on the population. The public interest may be the justification for the coverage of the mass murders, but in reality profit is the real motivation, since the mass media are in the business of making money and therefore the mass media cannot ignore mass murders. The allegations the mass media unintentionally promotes the mass murder is a serious one. Hence the mass media determine the appropriate level of coverage and it is necessary to cover every such crime. There is need for the media to devise the methods for discouraging the shoot your way to temporary fame which encourages copycat murders. It is evident that this problem has not been adequately addressed in the existing works on the media ethics. Literature Review A review on a number of the recent works in this field have suggested a trend the general problems of psychological and economic harm caused by inaccurate or unethical mass media reporting has been considered in great depths, However the very severe form of harm which is the unintentional encouragement of copycat murders has not been specifically discussed. A Noted author and the cultural behaviorist Loren Coleman explores how the medias over-saturated the coverage of the murders, suicides, and the deadly tragedies made an impact on the society. This is The Copycat Effect-the phenomenon in which violent events spawn violence of the same type. He recognizes the emerging patterns of the Copycat Effect, how to deal with and counteract the associated consequences as individuals and as the culture. Loren Coleman translates the academic research on the copycat effects an understandable form in which He brings the imitation of violence to reality through the detailed case studies and the pe rson-centered examples, such as the sensationalized reporting on suicide, sniper sprees, suicide via the airplane, suicidal cults, the post-office killings, and the teenage suicide. The media is largely in a state of denial on how its coverage on the death incidents contributes to the violence and destruction of lives in the society. Loren Colemans in The Copycat Effect examined the major news events, which were encouraged and promoted by the mass media, and those which get repeated in lesser-known incidents which were covered primarily by the local news. Klaidman Beauchamp (1987, pp. 93-123, pp. 201-7)) discussed the issues on journalistic-induced harm, but only with respect to the damaged reputations and the business losses. Pointed to the problems of the news organizations which created the news events, including the problems international terrorism, they did examine the possibility that the journalists efforts can play a part in causing a specific murder. Lambeth (1986) provides a thorough theoretical model in addressing the ethical issues on journalism, However, he fails to address the problem of media-induced harm. Hulteng (1981, pp. 71-86) sampled out the ethical codes of a number of the American newspapers; he reprinted the complete text of codes of the ethics for the Associated Press Managing Editors, the American Society of the Newspaper Editors, and the Society of the Professional Journalists. All these ethical codes address the issue of harm and balance in a very general way but do not directly discuss how the coverage of a particular criminal act can lead to the copycat crimes. The news media is supposed to satisfy both the obligation of accurately informing the public about the nature of the societys murder problems, and the obligation of the stockholders to keep the circulation up. The inevitable public boredom with the coverage of the meaningless little murders makes this an impossible act to balance. The media coverage on some murders in the sensational manner has been customized in many events. The editors justify this time-honored tradition basing on the economic considerations and in light of the major roles. The editors need to figure out the many innocent lives that will be sacrificed in order to boost the circulation, or promote the political agendas. These mass media studies suggest that that there is need for standardized means in which a kind of crime violence should be given the attention proportionate to its size, in relation to the its magnitude, and base on the importance of its victims. The Violent crimes of all types should be highlighted, in a relative way to other causes of suffering, which are proportionate to the social costs. Meyer (1987, pp. 155-156) points to the problem of the unbalanced reporting of the health and safety issues in the mass media causes the wild and inaccurate notions on the relative risks of various causes of death. He gives an example where a surveyed group of the greatly underestimated deaths caused by the emphysema, relates to the deaths by homicide. Meyer described one of the studies carried out by researchers at the University of Oregon, in which it was found that the pictures formed inside the heads of the people who were interviewed tended to be influenced by the spooky, violent world of the newspaper content as compared to the real world. It is important that the studies recognizes how the misleading portrayal of the real world can become an artifact of the popular morbid curiosity, that the newspapers must satisfy or lose in their circulation, this reflects what Meyer terms as, The Distorting Effects of the Perceptual Models. In brief, the journalists through the mass media enhance certain assumptions in their work. They make use of the facts which do not fit into the journalists perceptual model that tends to be downgraded in its importance or ignored. This study bases on the facts which include the statistical analysis, even at the most basic level, but the primary liberal arts orientation given to the journalists comes to the forefront takes the precedence. (Meyer, 1987, pp. 48-50) David Lesters (1989) study titled, Media Violence and Suicide and Homicide Rates. He summarized the two reports extracted from the National Coalition on the TV Violence. The first report asserts that there exists a negative correlation between the suicides and violent, media related issues, and a positive correlation in relation to the homicide at the same time. The second report asserts somehow similar, which does not statistically signify the relationships between the best-attended films, suicide and the homicide. Lesters shows that the National Coalition on the TV violence is not an objective source, Lester did not attempt to analyze the methods used, or critically evaluate the significance of these reports. There are serious problems that prove or disprove the causal relationships that exist between the television entertainment and the violent behavior; therefore there is no reason to assume that the television news provides the easier opportunity for such research. Methodology This research employed a web based survey in gathering data on the Media influences and promotion of the copycat murders. I analyzed news coverage of the mass murders in Time and the Newsweek for the period ranging 1984-91 for the evidence of the disproportionate, coverage of certain categories of mass murder in a manner that influenced the occurrence of the subsequent incidents. I used this design in order to trace the root of copycat murders and at the same time justify the hypothesis which assumes that copycat murders are accelerated by media influences.. The instrument was divided into two parts; The Descriptive Analysis, which describes the influences of media in the individuals ability to commit a crime as a result of the interests developed from the media highlights.. The Critical Analysis, which assesses the extent to which the American based print media, perpetuates the copycat murders. This involved the analysis of two main Newspapers, the Times and the Newsweek based on their modes of reporting the violent criminal incidences. Sample description and selection the copycat murder cases In this research work the random sampling procedure was used in the process of data collection on the copycat murders, this was due to the nature of the topic which required many sources of information concerning the influences of mass media on copycat murders. The contexts for the study were based on the distinctive nature of the internet. Data was collected in the process of evaluation of the influences of the mass media and the mode in which the copycat crimes. Results Table 1 shows the data gathered on the different types of murde , it is clear that the arson mass murderers and the knife mass murderers received relatively very little attention from the Time and the Newsweek. The data shows that, there is a very large discrepancy between the amount of coverage that given to the arson mass murders, and the mass murderers involving the guns exclusively. The fire arms leads with a factor of almost nine times as much coverage as seen from the comparison between the coverage given to the exclusive firearms mass murderers and to the arson mass murderers. Murderer Month/Year Dead Newsweek sq. in. Newsweek Sq. Inches/Dead James Huberty Jul-84 22 157.50 7.16 Sylvia Seegrist Nov-85 2 0.00 0.00 William Bryan Cruse Apr-87 6 0.00 0.00 David Burke Dec-87 43 57.75 1.34 Robert Dreesman Dec-87 7 0.00 0.00 Ronald Gene Simmons Dec-87 16 78.75 4.92 Richard Wade Farley Feb-88 7 0.00 0.00 Laurie Wasserman Dann May-88 2 54.00 27.00 Patrick Purdy Jan-89 6 370.34 61.72 Joseph T. Wesbecker Sep-89 8 52.50 6.56 James E. Pough Jun-90 9 0.00 0.00 George Hennard Oct-91 24 78.75 3.28 Firearms Murders 152 849.59 5.59 There is a large discrepancy that exists; however, this is because of the many articles which mentioned Patrick Purdys crime. But even with the exclusion of all coverage of Patrick Purdys crimes (there is still a very charitable assumption on the data by the Time and Newsweek, in consideration of the centrality to the Wesbeckers actions of the Times coverage), the square inches per dead body for the firearms mass murderers is still more than 5 times the coverage when it comes to the arson mass murderers. This dramatic difference was shown by Plotting the square inches per dead body mass media coverage on the selected murderers incidents as shown below. Plotting of the firearms mass murder coverage against time also showed some interesting results, as shown in Figure 2. In this case, the mass murder coverage rose dramatically with the crimes committed by Laurie Wasserman Dann and Patrick Purdy There is a sudden dived back from high to very low levels especially during the pre-Dann levels with the Wesbecker incident. The Time newspaper which is more prone to the coverage of the firearms mass murders before Dann and Purdy, was the noticeably restrained of the two magazines as seen in its coverage of the mass murders from Wesbecker and onwards. There is a unique relationship pertaining the Time seen from the connection between their coverage of the Purdy, and the Wesbeckers bloody rampage? Discussion The cases analyzed included the following; On January 17, 1989, a homosexual prostitute who was also a drug addict with a very long history of the criminal offenses and mental disturbance, Patrick Purdy, directly to the Cleveland Elementary School in Stockton, California. He firebombed his car, entered a playground during the recess time carrying a Chinese gun, a semiautomatic version of the full automatic AK-47), he shot to death five children, wounded 29 other children and the teacher, then shot himself in the head using a 9mm handgun. The Initial coverage of the Purdys crime was relatively restrained, where only the essential details were reported. The Time paper gave Purdy just part of a page in the first issue after the crime titled (Slaughter in a School Yard, 1989). The Newsweek gave a single page titled Death on the Playground, and pointed to the four prior attacks on the school children, it started with the Laurie Dann. The Newsweek included Purdys photograph in its article. Newsweeks article (Baker, Joseph, and Cerio, 1989) quoted the authors of a book with the content on mass murder: Theres a copycat element that cannot be denied. A week later, Patrick Purdys name had received a lot of attention, and consequently his fame increased. At one point the front cover of the Time openly showed the AK-47 and the AR-15 which were crossed, beneath the outline of the U.S. which was stylized into a jawless skull, and titled, Armed America. Inside, the George Churchs The Other Arms Race, (1989) this occupied almost 6Â ½ pages, opening with Patrick Purdys name. Consequently the articles referencing Purdy or his criminal act continued to appear in Newsweek and Time for several months. Within the same year, On September 14, 1989, Joseph Wesbecker who was a disabled employee of the Standard Gravure Co. in the Kentucky entered into the printing plant similarly carrying the AKS and a 9mm handgun. A reminiscence of Purdys scenario, the Wesbeckers actions were shortly detailed by the UPI wire service stories, particularly the William H. Inmans which was titled Wesbeckers rampage is boon to gun dealers (1989a): The most important fact is how the news coverage of the Purdys crime influenced Wesbeckers actions, and eve the identification of the weapon of choice for such an act of savagery. ( Inman, 1989) The police investigated this incident and at Wesbeckers residence, they found the manuals on weapons and an article published on February 6 issue of Time magazine devoted to the mass killers, including the one on Robert Sherrill, who slaughtered 14 people in the Oklahoma post office three years ago, and another one on Patrick Purdy, who killed five children with the AK-47 assault rifle in the Stockton, Calif, in January 1989. The same AK-47 was the main weapon used by Wesbecker. It is obvious that Joseph Wesbecker was not a healthy and well-adjusted person driven to commit his crime as a result of the sensational news coverage. The Time newspaper might have been responsible for having indirectly caused the horrible crime; this temptation could have been avoided. The editors of the Time might have foreseen the high probability for this kind of coverage promoting the copycat crimes. In analyzing of the data, this research paper based on two related issues: The level of the coverage that was given by the print media, the Time and Newsweek where certain crimes appeared to encourage the unbalanced people, who were seeking a lasting fame, by copying these crimes as we seen in Joseph Wesbeckers 1989 homicidal rampage. The analysis of the quantity of the press coverage which was given to the mass murder as in the case of the Newsweek and especially the Time which gave the undue attention to the particular type of mass murder, hence to the detriment of the public safety. Conclusion There are some positive effects from the mass media portrayals of the violence murders, according to a study the print and television have significant effects on the copycat murders some news reports have the major effects of promoting the copy cat violence and the killings. Therefore study conclude that the reporters are in need of some kind of guide on how the violence murder should be reported so as to avoid the potential negative effects that emanates from the mode of reporting to the public. There is the need to develop a journalistic style guide to determine the type of information which is recommended due to the potential positive or the negative effects. (Cairns, 1990, Price, Merrill, Clause, 1992, Wood, Wong, Chachere, 1991) The mode coverage of crime incidences in the society forms a very valuable tool in an individual decision making. The properly informed Individuals, can make rational decisions basing on their personal safety. If the population has been misled, be it intentional or not, it depends on the nature of the crimes, and the rarity or commonality of the said crimes. If the coverage involves an endless repetition of the apparently meaningless tragedies, it can cause a numbing effect on the population. The mass media generates information in a network, then the collected information is published using the articles, videos, and the photos to the consumers, this has the influences the individuals ability to digest the delivered information while at the same time it potentially influences the unrelated cultural and the personal beliefs, basing on the propaganda models. The Mass media content is created from the events and the untold stories which have effects on the consumers and their cultural orientation.

Product Attributes Of Nestle Marketing Essay

Product Attributes Of Nestle Marketing Essay Developing a product involves defining the benefits that the product will offer to the customers. These benefits are communicated and delivered by product attributes. Product quality means the ability of a product to perform its functions. Product quality includes the products overall durability, reliability, consistency, precision and other valued attributes. Nestle has chosen such quality level that are according to the target market needs and wants. Nestle PURE LIFE provides a wide variety of packaging formats and styles that suits all consumer needs, wants and consumption occasions. Packaging is the most attractive part that influences the customer behavior and meets the individual needs of consumer all over the world. The range of formats extends from the individual bottle for on-the-go consumption (0.33l to 0.5l), to the family size bottle (1.5l) and on to larger formats of 5 gallons (18.9l) for in-home and office usage. Nestle PURE LIFE 18.9-liter  bottles have a protective cover, due to which the consumers can immediately define, that the product was delivered from the factory. Its proprietary design equally protects the brand from counterfeiting. Nestle Pure Lifes originality lay in the use of an all-new plastic, P.E.T. (polyethylene teraphthalate), which is stronger and more elastic than the PVC. Besides, P.E.T. is recyclable. Nestle PURE LIFE is bottled when possible in the country, or at least in the region where it is sold, combining the benefit of a local production and the strength of a worldwide brand. Eco-efficient packaging: Packaging is essential for food safety. For maintaining the freshness of the consumers, it helps to avoid wastage before and after purchase. Nestle strategy is based on optimizing materials, developing eco-efficient packaging, and providing meaningful information to consumers on recycling and disposal. Innovations in Design and technology also help a lot in order to reduce environmental impacts without compromising consumer needs and wants. Nestle is firmly committed to finding packaging solutions that contribute to make environment better. The company supports on integrated approach that favours source reduction, reuse, recycling and energy recovery. Whenever possible they use recyclable packaging materials. Packaging waste recovery: Nestle Malaysia has established national waste recovery schemes for the collection, separation and recovery of used packaging. Nestle has participated actively in creating and managing these schemes. Nestle used recycled materials whenever it makes sense and is legally permitted. Labelling: The label is a simple tag attached to the product or an elaborately designed graphics that is part of the package. It might carry the brand name, or a great piece of information. Labels perform several functions. First, the label identifies the product or brand. Second, the label might also grade the product. Third, the label must describe the product and its features like: who made it, where it was created, when it was created, what it contains, how it is to be consumed, and how to use it safely. Fourth, finally the label must promote the product through attractiveness graphics. Understanding labeling: Nestle food labels show a wide range of information to help the customer, choose the right foods for you and your family. Law provides a lot of information, while some is added by manufacturers to explain a little more about the product. Because according to law more and more information should be provided to the customers about food labels, they can be a little confusing to understand and use. However, the information that is provided is intended to help customer to choose the right food, and to tell customers exactly what they are buying. The information found on food labels varies from the brand name, food name, ingredients lists, country of origin, use by dates and storage instructions. It is the believe of Nestle that by providing transparent and easy to understand nutrition information on all our products, that we can help customer to make healthier choices. Nutrional information: Simple, front of pack nutrition labelling on our products plays a very important role as it allows customer to see at a glance, that which nutrients are found in a serving of the foods customer choose as well as the contribution the portion make to customer Guideline Daily Amounts(GDAs). On the back of the majority Nestle packs, full nutrition labelling is found. Where we have space, showing in detail the amount nutrients in the product. The pre serve information shows what customer get in each suggested portion and customer can use the per 100g information to compare the nutrients in two different foods. All Nestle products features help a lot to the customer understands more about the product. In addition to the nutrition information and GDA information, our many packs include messages about the products in Good to Know boxes as well as helpful tips or good habits to adopt in Goods to remember boxes. The Good to Know and Good to Remember boxes give customer more detailed and helpful information about main nutrition and also hints and tips on including the products in a healthier balanced diet.

Argument Against Eating Meat :: Vegetarianism, Persuasive, Argumentative

Argument Against Eating Meat Many people don’t believe think anything of what they eat or how it got there. But the harsh truth is the meat that you eat was once a living, breathing creature that had feeling and emotions. Maybe next time you order a steak or chicken nuggets you should think about the animals that went through extreme pain and conditions for you to eat. Not only is it inhumane to put animals through such pain, not eating meat and having a vegetarian lifestyle can have huge benefits to animals, the environment, and your health. Can you imagine going through the pain that animals in slaughterhouses went through? Most people don’t think of that part of it but the real fact is that billions of animals went through a painful life to be killed for food every year. Most people like to keep the thought in there heads that these animals live on beautiful green farms where they are treated great and then have a very peaceful death, and never feel any or little pain. Well that is not the case, these animals are treated very unfairly. The animals in slaughterhouses are given a massive amount of antibiotics, hormones, and drugs to keep them alive in conditions that are so bad they would otherwise kill them. Cows are naturally very gentle and calm creatures. These smart and sweet natured animals have been known to go to great lengths to escape slaughterhouses. More than forty-one million of these sensitive animals suffer and die a painful death each year in the United States. When cows are still very young they are burned with hot irons, there testicles are torn or cut off, all without painkillers. Most beef cattle are born in one state, live in another, and are slaughtered in another. The cows who survive the gruesome transportation process are shot in the head with a bolt gun, hung upside down by there legs, and taken onto the killing floor where there throats are slit and they are skinned. Some of these beautiful animals remain fully conscious throughout the entire process. Argument Against Eating Meat :: Vegetarianism, Persuasive, Argumentative Argument Against Eating Meat Many people don’t believe think anything of what they eat or how it got there. But the harsh truth is the meat that you eat was once a living, breathing creature that had feeling and emotions. Maybe next time you order a steak or chicken nuggets you should think about the animals that went through extreme pain and conditions for you to eat. Not only is it inhumane to put animals through such pain, not eating meat and having a vegetarian lifestyle can have huge benefits to animals, the environment, and your health. Can you imagine going through the pain that animals in slaughterhouses went through? Most people don’t think of that part of it but the real fact is that billions of animals went through a painful life to be killed for food every year. Most people like to keep the thought in there heads that these animals live on beautiful green farms where they are treated great and then have a very peaceful death, and never feel any or little pain. Well that is not the case, these animals are treated very unfairly. The animals in slaughterhouses are given a massive amount of antibiotics, hormones, and drugs to keep them alive in conditions that are so bad they would otherwise kill them. Cows are naturally very gentle and calm creatures. These smart and sweet natured animals have been known to go to great lengths to escape slaughterhouses. More than forty-one million of these sensitive animals suffer and die a painful death each year in the United States. When cows are still very young they are burned with hot irons, there testicles are torn or cut off, all without painkillers. Most beef cattle are born in one state, live in another, and are slaughtered in another. The cows who survive the gruesome transportation process are shot in the head with a bolt gun, hung upside down by there legs, and taken onto the killing floor where there throats are slit and they are skinned. Some of these beautiful animals remain fully conscious throughout the entire process.

Analysis of Harlem by Langston Hughes Essay -- Harlem Langston Hughes

Analysis of Harlem by Langston Hughes Through the turbulent decades of the 1920's through the 1960's many of the black Americans went through difficult hardships and found comfort only in dreaming. Those especially who lived in the ghettos' of Harlem would dream about a better place for them, their families, and their futures. Langston Hughes discusses dreams and what they could do in one of his poems, "Harlem." Hughes poem begins: "What happens to a dream deferred..." Hughes is asking what happens to a dream that is being put off. What do these dreams do, do they do good, do they do bad, or do they do neither good nor bad? He continues by stating this simile:"Does it dry up like a raisin in the sun?" Using this simile he is stating that dreaming can be good or bad. A raisin is a grape that has been dehydrated by the sun. Hughes is conveying that dreams can suck the life out of a person, mentally dehydrating them. However a raisin is not necessarily bad. When the grape is dehydrated by the sun it turns the grape into a raisin, a sweet and delightful friut which can furnish ...

John Grisham Essay -- essays research papers

John Grisham’s Appeal to Contemporary Viewers   Ã‚  Ã‚  Ã‚  Ã‚  The success behind the Grisham’s novels has come from the author’s ability to focus the suspense and drama around the character, rather than the cases the character is involved in. When one looks back into time at the novels and TV shows about law, the authors tended to focus on the cases rather on the drama surrounding the event that took place. In John Grisham’s book The Firm, he turns the focus of the audience away from the actual case(s) and instead focuses on the life of the lawyer (Mitch McDeere). This allows Grisham to add drama, suspense and anything else that would help support the plot. If Grisham decided only to write about the technical aspects of law surrounding a case, then his following of viewers would probably be much smaller then it is today. Matt Zoller Seitz, an author who wrote an essay that reaffirms this point, by claiming that the contemporary viewers are attracted to Grisham’s work because of his real life like stories surrounding the main characters, like the lawyer, Mitch McDeere, in The Firm.   Ã‚  Ã‚  Ã‚  Ã‚  John Grisham’s leading character in this novel is Mitch McDeere, he is the center of the plot. Grisham uses supporting characters such as Mitch’s wife, and other partners in the law firm, that brings life to Mitch McDeere. Grisham creates conflict between these characters and Mitch to form the drama of the plot and find a resolution to the problems that...

Business Plan for Salon & Spa

Introduction People seek beauty. They are constantly looking to give themselves a whole new look or improve what they have. They drop by the nearest hair and beauty salon to be pampered by stylists and beauticians to style their tresses, shape their eyebrows, and color their nails – all for a few (or more) bucks. An hour in a hair and salon shop every month and one emerges confident and ready to take on the world. Beauty salon and spa business has grown rapidly over the past decade. Latest extrapolations from U. S. census data place the salon and spa service industry at over $35 billion annually.And that figure doesn't include the retail sale of professional beauty products which is at least another $7 billion annually. While traditional barbershops, hair salons and nail salons have experienced moderate growth, high end beauty salons and day spas have seen significant spikes of revenue in recent years. In the recent years, this business has seen redundant profits in Bangladesh . In this moment introduction of â€Å"Trendster† a full-service beauty salon to the Bangladeshi market is an exciting new development for us.Our Mission: â€Å"Trendster† is dedicated to consistently providing high customer satisfaction by rendering excellent service, quality products, and furnishing an enjoyable atmosphere at an acceptable price/value relationship. We will also maintain a friendly, fair, and creative work environment, which respects diversity, ideas, and hard work. Owners and source of finance â€Å"Trendster† is a partnership business owned by several owners. Ms. Farzin Ahmed, co-owner with Kabir ahmed, her husband, has worked in a prestigious, upscale salon in Gulshan, Dhaka for the past two years.Ms. Farzin has created a large client following through hard work and dedication. She and her talented team of beauticians, has what it takes to make this venture an extremely successful one. We expect our growing reputation to lead to new clients and beauticians to support our anticipated growth. To achieve our objectives, Trendster is seeking additional loan financing. This loan will be paid from the cash flow from the business, and will be collateralized by the assets of the company, and backed by the character, experience, and personal guarantees of the owners.Address: The salon will be located at House 25, Road 5, Block A, Bashundhara Residential Area, Dhaka. The salon will utilize 1,540 square feet. The location is strategically situated on one of the high profile area, with easy access from all parts of town. Justification As we have said before, the owner has created a large client following through hard work and dedication. So, the rising demand from the owner's clients, as well as the ambitions of the owner to one day start her own salon, and the procurement of highly professional and qualified beauticians to support the salon, has made this business one of great potential.Moreover, the salon business in Bangladesh is raising potential. The keys to success in our business are: * Location: Providing an easily accessible location for customers. * Environment: Providing an environment conducive to giving relaxing and professional service. * Convenience: Offering clients a wide range of services in one setting, and extended business hours. * Reputation: Reputation of the owner and other â€Å"beauticians† as providing superior personal service. Target Market: A target market is a specific, well-defined segment of consumers that a company plans to target with its products, services and marketing activities.Target marketing orients all of the various components of the marketing function toward a single group, maximizing the appeal of brands to specific markets. The term â€Å"target audience† is a bit narrower; it refers specifically to the group of consumers targeted by advertisements. Now we are going to describe the segments of our salon’s target market: Category of segmentat ion: 1. Geographic segmentation 2. Demographic segmentation 3. Psychographic segmentation 4. Behavioral segmentation Geographic segmentation:City : Dhaka is the capital of Bangladesh . Gulshan , Banani, Baridhara , Uttara , Dhanmondi are most popular area in Bangladesh and most of the rich people are living in these areas. That is why, people of these areas are our target customers of Dhaka city. Other than Dhaka, we want to open some branches of our salon in other divisions where the market is promising, such as, Rajshahi, Chittagong and Sylhet. Because, a huge number of people of these cities are wealthy enough to bear the cost of spa services. Moreover, people of these areas are educated and style conscious.So, they deserve a spa shop where they can meet their demand. If we launch our Salon in those areas then it will carry a good profit that’s really the main cause. Another city, which will become another large market after Dhaka, is Cox’s bazar. No doubt, the long est sea-beach has a very large amount of foreigners who come to enjoy the holidays, must seek the heavenly pleasure of spa service. It will be our best chance to start our business there considering both local and foreign visitors comfort to enjoy the sea-sight with full satisfaction.And no doubt, a huge amount of profit will come from this target market for future. 2. Density: Certainly we are targeting the urban areas. No doubt, the poor and uneducated villagers will not agree for getting those benefits of spa and they also cannot bear the cost too. That is the main cause to target the urban area as a target market. Demographic segmentation: 1. Income: We want to give better service to the customer than the others. We will provide services to the people of different kinds of income.But the main condition will be the customer himself/herself must have that capacity to pay for the service. So, we have planned to make target customers those who are well-off to pay such as, middle and top level employees, business persons, university faculties etc. we are also offering reasonable price for the students whose income ranges 6000-12000 with discounts. 2. Education: Students of different universities who are fashion conscious are our target customers. We are offering discounts for the students. Now, it is not possible to target the students of whole Bangladesh, or outside the Dhaka city.In this respect, we are focusing on those who are near to our shop, such as, students of NSU, IUB, AIUB etc. it is sure that targeting this segment, we are going to get a huge number of customers who are students. 3. Age and education: Though our target market is different employees of good amount of income, business persons and students, but we cannot ignore others beside these customers who too take the services either only haircutting or spa service with barber services. The details of these customers, their potentials, occupations are stated below with target customers.Age| Occup ation| Details | Market potential| 5 to 12 (children)| Kindergarten students or primary students | Do not have so much knowledge on hair-stylingBirth rate in Bangladesh is increasing| Weak| 13 – 18 Teenagers| Secondary school students| Begin to follow the current trendStrict rules in secondary schoolSmall consumption power | Medium| 18 -25(young adults)| University students| Normally no rules restricting their hair style Have income sources because can be a home tutor or doing so work through internet like as free launching etc. Strong| 25 to 40 (mature adults )| Doctor , engineer, teacher, banker , marketing officer, business man ,| Do not communicate with customers Income sources | Medium | 40 -60(Middle aged adults )| Doctor, engineer, teacher, banker, marketing officer, business man. | Problems of having less hair Willing to pay more on hair treatment| Quite strong | Above 60(old aged adults)| N/A| Normally do not have so much hair| Weak| Psychographic segmentation: 1. Li festyle: From achievers and striver obviously it is possible to make good profit because they are really so careful about their lifestyle.But from the survivors the market potential is so weak that we were forced to target the achievers. 2. Social class: The upper class people is always careful about their life. So, it’s obvious that they will agree to spend much money if they get quality services. So from this segment our main target will be upper class people. The middle class people also careful about their hair and other elements of fashion, but not as the upper does. Behavioral segmentation: 1.Occasion: In Bangladesh Eid, Pahela Baishakh, puja, Valentine’s day are the occasions people celebrate with great joy. In this time we can give some special offers or discounts for the customer for building a good relationship with the customers. We will give same facility like as another salon like as ours but will give service lower rate than them for marriage ceremony occ asions. 2. Benefit: We will provide good quality products to give the service of the customer to attract them to this salon. If we do this then we will get some regular customers who will be profitable for us. User Status: We will provide discount for the regular and first time user that will help us to attract them to this salon which is essential to make good relation with the customers and to attract the customers for our salon. Positioning strategy: Positioning strategy is the process by which marketers try to create an image or identity in the minds of their target market for its product, brand, or organization. Core Idea Concept simply describes the product or service. Its purpose is merely to determine whether the idea has any interest to the end buyer.Positioning Concept attempts to sell the benefits of the product or service to a potential buyer. The positioning concepts focus on the rational or emotional benefits that buyer will receive or feel by using the product/service . A successful positioning concept must be developed and qualified before a â€Å"positioning statement† can be created. The positioning concept is shared with the target audience for feedback and optimization. Brand positioning process Effective Brand Positioning is contingent upon identifying and communicating a brand's uniqueness, differentiation and verifiable value.It is important to note that â€Å"me too† brand positioning contradicts the notion of differentiation and should be avoided at all costs. This type of copycat brand positioning only works if the business offers its solutions at a significant discount over the other competitor(s). Generally, the brand positioning process involves: 1. Identifying the business's direct competition (could include players that offer your product/service amongst a larger portfolio of solutions) 2. Understanding how each competitor is positioning their business today (e. g. laiming to be the fastest, cheapest, largest, the #1 provider, etc. ) 3. Documenting the provider's own positioning as it exists today (may not exist if startup business) 4. Comparing the company's positioning to its competitors' to identify viable areas for differentiation 5. Developing a distinctive, differentiating and value-based positioning concept 6. Creating a positioning statement with key messages and customer value propositions to be used for communications development across the variety of target audience touch points (advertising, media, PR, website, etc. )Product positioning process Generally, the product positioning process involves: 1. Defining the market in which the product or brand will compete (who the relevant buyers are) 2. Identifying the attributes (also called dimensions) that define the product ‘space' 3. Collecting information from a sample of customers about their perceptions of each product on the relevant attributes 4. Determine each product's share of mind 5. Determine each product's current locati on in the product space 6. Determine the target market's preferred combination of attributes (referred to as an ideal vector) 7.Examine the fit between: * The position of your product * The position of the ideal vector Product Positioning for salon Product positioning refers to all â€Å"products and services,† not just the physical products that we use (and sell) in our spa. Product decisions include: * Brand * Quality * Styling * Safety * Packaging * Guarantees * Support Price Positioning for salon: Pricing spa products and services is a key element of the marketing mix. Pricing decisions influence all your other marketing decisions. Pricing decisions include: * Skim pricing (to maximize profits) Penetration pricing (quantity maximization) * Suggested retail price * Discounting * Bundling * Seasonal pricing We have considered the following: To maximize profits, should we price our services and to â€Å"skim the cream† off the top of the market, to those who are less â€Å"price sensitive†? Will our target customers support that strategy? Will we and our employees be better served if we keep prices low, to reach a broader market? Will we sell at (or below) suggested retail price? Will we offer discounts by bundling products and services? Do we run seasonal promotions?When clients buy spa packages, do we offer discounts on products and/or future services. Selecting an overall positioning strategy : Consumers typically chose products and service that give them the greatest value. Marketers want to position their brands on the key benefits that they offer relative to competing brands. The full positioning of brand is called the brands value proposition the full mix of benefits upon which the brand is positioned. More for more: â€Å"More for more† positioning involves providing the most upscale product or service and charging a higher price to cover the highest cost.Black cut hair salon, so much included instrument. Each claims superi or quality, durability, performance, or style and change a price to much. Not only is the marketing offers high in quality. It also offers prestige to the customer. It symbolizes status and a loftier lifestyle. Often the price difference exceeds the actual incrementing quality. In general , companies should be on the lookout for opportunities to introduce a much-more-for-much-more brand in any underdeveloped product or service category yet more-for-more brands can be vulnerable.More for the same: Hair salon can attack a competitors more for more positioning by in traducing a brand offering comparable quality but at a lower price. Black cut hair salon its Lexus line with a â€Å"more for the same† value proposition. The same for less: offering â€Å"the same for less† can be powerful value proposition everyone likes a good deal. For example ,fair and care salon offers equivalent service at a lower price for performance . Discount stores such as spa service. Less for muc h less: A market almost always exist for products that offer less therefore cost loss.Few people need , want , or can afford â€Å"the very best† in everything they buy. In many cases , consumers will gladly settle for less than optimal performance or give up some of the bells and whistles in exchange for low price . â€Å"less-for-much-less† positioning involves meting consumers lower performance or quality requirements at a much lower price. For example fair care hair salon general stores offer more affordable goods at very low price. More for less: of course, the winning value proposition would be the offer â€Å"More for less†. Many salon claim to do this.For example, fair and care salon claims to have better products and lower prices for a given level of performance. In the short run , some companies can actually achieve such lofty positions. Yet in the long run, companies will find it very difficult to sustain such best –of-both positioning. Offerin g more usually costs more , making it difficult to deliver on the â€Å"for less† promise. Fair and care salon that try to deliver both may lose out to more – focused competitors. The important thing is that each company must develop its own positioning strategy, one that makes it special to its target consumers.Offering only â€Å"the same for the same† provides no competitive advantages . leaving the firm in the middle of the pack . salon offerings one of the three losing value propositions_ â€Å"the same for more,† â€Å"less for more†, â€Å"less for the same†_ will inevitably fail. Here, customers soon realize that they’ve been underserved , tell others and abandon the brand. Positioning statement: Company and brand positioning should be summed up in a positioning statement. The statement should follow this form: To target segment and need our brand is concept that point of difference.The positioning first states the product mem bership in a category (spa or salon business) and then shows its point of difference from other members in category has more salon. Placing a brand in a specific category suggests similarities that it might share with other products in category but the case for the brand in a surprisingly different category. Differentiation Strategies of Salon Differentiation Strategies This strategy involves selecting one or more criteria used by buyers in a market – and then positioning the business uniquely to meet those criteria.This strategy is usually associated with charging a premium price for the product – often to reflect the higher production costs and extra value-added features provided for the consumer. Differentiation is about charging a premium price that more than covers the additional production costs, and about giving customers clear reasons to prefer the product over other, less differentiated products. Top of Form * Complementary Services: This will encourage additi onal customer purchases. For example, If you offer facials, offer a free make up consult with every facial.Customers who like to pamper themselves will appreciate the additional offers and your salon will make more money. * Products: Sell products that relate to the services you offer. For example if you offer braiding, you can sell hair maintenance product such as braid spray, hair food e. t. c. You could also create your own product; you could have different beauty services put together as a package deal. * Atmosphere: Create an atmosphere in your beauty salon that allows you to charge a premium price for your services. For example, make your beauty salon feel like a spa with, soothing music and soft lighting.When customers feel rejuvenated and look great after they leave your salon, they will pay more and return more frequently. * Target group: Differentiate your beauty salon from your competitors. For example, if your primary competitor focuses on high-end appointment-based clie nts, you should focus on basic services and walk-in clients. On the other hand, you could offer services that are not available at your competitor's salon. If your competitor only offers hair services, you should offer nail services, facials and makeup services. Strategy – Differentiation FocusIn the differentiation focus strategy, a business aims to differentiate within just one or a small number of target market segments. The special customer needs of the segment mean that there are opportunities to provide products that are clearly different from competitors who may be targeting a broader group of customers. The important issue for any business adopting this strategy is to ensure that customers really do have different needs and wants – in other words that there is a valid basis for differentiation – and that existing competitor products are not meeting those needs and wants.Strategy – Cost Focus Here a business seeks a lower-cost advantage in just on or a small number of market segments. The product will be basic – perhaps a similar product to the higher-priced and featured market leader, but acceptable to sufficient consumers. Such products are often called â€Å"me-tool’s product differentiation (also known simply as â€Å"differentiation†) is the process of distinguishing a product or offering from others, to make it more attractive to a particular target market. This involves differentiating it from competitors' products as well as a firm's own product offerings.Rationale Differentiation can be a source of competitive advantage. Although research in a niche market may result in changing a product in order to improve differentiation, the changes themselves are not differentiation. Marketing or product differentiation is the process of describing the differences between products or services, or the resulting list of differences. This is done in order to demonstrate the unique aspects of a firm's product a nd create a sense of value. Marketing textbooks are firm on the point that any differentiation must be valued by buyers .The term unique selling proposition refers to advertising to communicate a product's differentiation. * Ignorance of buyers regarding the essential characteristics and qualities of goods they are purchasing * Sales promotion activities of sellers and, in particular, advertising * Differences in availability (e. g. timing and location). Marketing mix: Marketing mix is the set of controllable tactical marketing tool- product, price, place and promotion- that the firm blends to produce the response it wants in the target market. The marketing mix is everything we can do to influence the demand for our service.The four groups of variables known as â€Å"the 4 Ps†: product, price, place, promotion. The marketing mix of our salon is stated below: Product: Product is actually the services we will provide to the target customers in our salon. There are different ty pes of services in our salon starting from hair cutting of male and female, hair coloring service, skin care treatment, different types of massages to sooth the people from different types of pressures and other different kinds of salon and spa services. All these services are to be given with great care keeping the customers satisfaction in the mind.In the following, the list of services is given: Salon and Spa Services:Hair Salon Business Services:? Haircuts, styling and trims. ? Hair coloring and highlights ? Hair and scalp treatments. ? Hair shampoo and conditioning. ? Hair relaxers and perms. ? Hair curling, reconstructing and waving Nail Salon Business Services:? Manicures. ? Pedicures. ? Nail polish. ? Nail repair and sculpting. ? Hand conditioning. Day Spa and Beauty Business Services:? Body scrubs. ? Body wrapping and herbal wraps. ? Massage and aromatherapy. ? Hot stone therapy. ? Acupuncture and Reflexology. ? Derma abrasion. ? Anti-aging. Facials. ? Makeup and makeovers. ? Skin cleansing and care. ? Body waxing.? Polishing, buffing and bronzing. ? Tanning. ? Piercing. | Salon and Spa Products:Hair Salon Products:? Shampoos. ? Conditioners. ? Extra hair treatment. ? Pre-styling products. ? Hair styling products. ? Hair finishes. ? Brushes and hair tools. Skin Care, Nail and Beauty Products:? Face skin care products. ? Body skin care products. ? Makeup. ? Makeup tools. ? Nail polish products. ? Nail finish products. ? Nail tools. ? Perfumes. ? Bed and bath products. | The list tells that how our shop is and how its work quality will be.Price: Now, we will discuss about the second variable of marketing mix of our shop. In every business farm, one of the major activities is to set price of the services. The price must be fair and within the budget of the people. Also, it is also important to set price in such a way that, a farm can attend its profit. So, we have tried our best to set a fair price which meets the customer vale and our profits. The price list of our services is given below: Service providing Price (BDT) Hair Salon Business Services:Haircuts, styling and trims. 200 Hair coloring and highlights 350 Hair and scalp treatments. 500 Hair shampoo and conditioning 350 Hair relaxers and perms 400 Hair curling, reconstructing and waving 400 Shaving (foam) 100 Shaving (gel) 150Day Spa and Beauty Business Services: Body scrubs 1000/hr Body wrapping and herbal wraps 1000/hr Massage and aromatherapy 000/hr Hot stone therapy 1000/hr Facials (Men) 600 Facials (woman) 1000 Makeup and makeovers 2000-3000 Skin cleansing and care 800 Body waxing 500 Polishing, buffing and bronzing 800 Nail Salon Business Services: Manicures 500 Pedicures 500 Nail polish 200 Nail repair and sculpting 200 Hand conditioning 300Place: Place include the farm’s activity that makes the service available to the target customers. Place must be a suitable site or location where people can easily get access without any hazards. Since, we are new i n the salon market service and also in introduction stage, so it is actually not possible for us to open more than one branch in the city. Certainly our target market is the people of Dhaka and our shop will also be in Dhaka, but it seemed a great hectic job for us to find out a suitable place to open the salon. We thought, since Persona has its branch in Gulshan, Banani and Uttara, it will not be profitable for us to open a new salon and spa business in those busy and royal areas.But there is a place where Persona still did not open their branch. The place is Bashundhara Residential Area. So, this was the best chance for us to open and grab a whole market of Bashundhara where different University students, business persons, employees of different big corporate giants live. Promotional strategy 1. Stealth marketing: Viral marketing is used to build brand awareness. Viral marketing is done through Facebook, twitter and other different blogs. 2. Referral program: Referral program is a very powerful word of mouth advertising and more believable than any other form of endorsement. It is done mainly by endorsements or reference. Reference can come from friends and clients.The most powerful recommendation is the recommendation of clients who will tell to his/her friends about the service we will provide him/her. For this reason, we have to identify those people who can influence our target market and get them endorse our service. 3. Telephone marketing: Everything should be about increasing perceived value of the service in the eyes of the clients. Now the question arise how telephone marketing helps us? Every single contact clients has with the business forms a perception, either good or bad. In telephone marketing, we have to call our clients and let them know about our new promotions. Not only that, we have to ask them questions that what he/she thinks about our service according.Another part of telephone marketing is, if the clients ask us about any problems and solutions, then we will solve the problems by providing them guidelines. 4. Keep in touch: It will be very important for our business to give emphasis the existing clients and customers. For this, we have to maintain a good relationship by remaining in touch with them. We can be in touch with them by sending promotional materials, greeting cards, birthday wishes and by e-mails. E-mail marketing is highly effective to build and maintain relationship with existing customers and also to build loyalty and trust. 5. The power of free: The customers who regularly take the service of salon and spa, mainly they get some gifts from the salon. But as we are new in the market, we are giving gifts to the customers from now.Those who would have already arrived to us for taking our service more than three times, we will actually offering them different kinds of gifts. The gifts are cosmetics, skin care products, hair care products, salon voucher, product samples etc. this system is called Ã¢â‚¬Ë œGifts with purchase (GWP). ’ 6. Perform SWOT analysis: SWOT analysis too plays a great role in promotion. SWOT analysis helps to know which are our strengths, our weakness, and what is our opportunities and threats and considering these four variables, to check and analyze our strengths, weakness, threats and opportunities. By researching these four, we can promote our business easily with practical logics.Our strengths are, we are placing our business in such a place where there is no salon and spa which can provide the services as we are providing. Not only that, we are charging comparatively cheaper than other salon and spa shops in Dhaka city with qualified manpower. By doing our SWOT analysis, we got some weakness in our business which is not surprising because, we are new in the market and weakness will be there. These weakness are since we are new, we don’t have that much manpower, but the good news is that the existing manpower are as good as other reputed sal ons and spas. Another weakness is we cannot charge more than other salons and spas in our every service since we are still in introducing stage and people are lacking about our brand.Our management is not consists of experts like persona or women world, the employees are still learning, so it is sure that we have to wait for a long time to take our salon in the top. We have got huge opportunity to take ourselves in a class of reputed salon and spa shop. Salon and spa shop market is not that much widespread in our country, only in Dhaka there are some spa shops and in Chittagong too, there are may be 2 or 3 salon and spa shops, but those are very costly, actually located in five star hotels. In other cities, there are no salon and spa shops. So we can extend our business throughout Bangladesh and can create an opportunity for those people who cannot afford the huge cost of salon and spas and we can increase our brand image.There are some threats for us in this market. We are not thin king that we will be dissolved in this market, but there is a threat of not reaching in our vision. Because other salon and spa like Persona, Women’s World are so popular, strong and wide that, we may remain under them, ie, the competition is intense though the competitors are small in number. Another thing is that since our services are cheaper than others, so we may face losses in first few years which may create problems for us to attain a good return on investments (ROI). However, we are confident that despite weakness and threats, we will be the best salon and spa service institution in Bangladesh. Advertising mediaMedia is the most important medium of conveying the messages to the people. people come to know about a product or service at first through media. So media plays a big role in a product or service development. We considered some major steps in selecting advertising media. These major steps are: 1. Deciding on reach, frequencies and impact. 2. Choosing among ma jor media types. 3. Selecting specific media vehicle and 1. Deciding on reach, frequencies and impact: To select the media, the advertiser must decide on the reach and frequency needed to achieve advertising objectives. We are not unaware of this fact. So we also decided on reach, frequency and impact.Reach is the measure of percentage of people in the target market who are exposed to the advertisement campaign during a given period of time. Frequency is a measure of how many times the average person of the target market is exposed to the message. The media impact states whether our advertisements are of that quality which can attract person or convince a person to come in our salon. 2. Choosing among major media types: We had to see advantages and limitations each and every media types when we had to select the medium. We have chosen those mediums that effectively and efficiently present the advertising message to target customers within our budget. Thus we considered the mediums i mpact, effectiveness and cost. The mediums are: 1.Newspaper: Advantages are flexibility, timeliness, can cover the local market very well and high believability. The limitations are, short life, where people can surely forget about the promotions. 2. The internet: High selectivity, low cost, immediacy, interactive capabilities are advantages. Limitations include relatively low impact than the television. 3. Direct mails: High audience selectivity, flexibility, no advertisement competition etc. limitations include relatively high cost exposure, â€Å"junk mail† image. 4. Magazines: High geographic and demographic selectivity, long life and good pass-along readership. 5. Billboards: Flexibility, high repeat exposure, low cost, low message competition, good positional selectivity.Limitations are little audience selectivity. Selecting specific media vehicles: Since it is important to select the best medium, it is also necessary which brand or vehicle in that medium will gain the attention of the people. The media vehicle makes the product or service believable to the customers; certainly that vehicle does which has huge popularity, good reputations. As newspaper is the medium, we have planned to put our advertisements in the most popular newspaper which is sold in the highest numbers and which is also holds the position of no. 1 in presenting reliable newspaper and magazines. The Daily Prothom Alo and The Daily Star. People will surely response.In the internet, we are mainly targeting to put our advertisements in Facebook. Since Facebook is very popular social networking site and also more used than Twitter and other social blogs, so people will come to know about our service easily. Competitors Analysis: In salon and spa marketing, though the competitors are few in number, but the competition is still high. This is because of the brand image of the competitors. People trust them and easily convinced by their offers. People don not hesitate to take their se rvices despite knowing that they will charge high. Competitors like Persona, Women’s World, Studio Menz did not create their brand image in one day.They did it with hard labor and patience, providing high quality service by qualified men power. They charge high too for the services they provides. A short price list is given below: Service| Competitors (BDT)| Trendster (BDT)| Haircut | 300-600| 100-200| Hair color and treatment| 500-1000| 200-500| Makeovers | 3000-6000| 2000-3000| Facials | 800-1500| 600-1000| Nail treatments| 300- 700| 300-500| Aroma therapy| 1000-1500| 800-1000| Other spa services| 1000-10000| 800-2500| So these are the competitors price list differs from us. Though it looks that, we are better than us in respect of pricing, but there are some things which make them better than us.In the following, the points are given: 1. Our competitors like Persona, studio menz have more qualified manpower than us. 2. Their target market is stronger than us. 3. They have more than 3 branches in the Dhaka city, even some of them has outside of Dhaka. 4. Their ROI is surely better, and they earn good amount of profits. 5. They placed their shops in the suitable places where people can comfortably access. 6. The most important factor is that, they have a very strong brand image, for eg: Persona. If we have to sustain in the market and create a brand image of our own, then we must do whatever our competitors are doing and try to do better than them.Our competitors are strong and popular among the people, but we are also determined to be like them and within few years, we will be at the same shoulder height. Conclusion: So, after seeing all the relevant factors, we can say that, Trendster will be one of the leading salon and spa business holder in Bangladesh. Our strategy, considering the fact that we are in introducing stage, is right and practical. Though in the initial stage it is not possible to gain profit, even it is not possible to flourish the bu siness like Persona as it is now in. Everything needs time to get set, so as our business. We need time to get set ourselves in the market. As time will gradually pass, we will be near to our goal if we remain on the right track.