Damien Cave Summary

COMM200-U406/02/13 Nicole Prince The article On Sale at nonagenarian Navy Cool Clothes for Identical Zombies written by Damien subvert explains how as a society we argon swayed by the flash of self-aggrandising corporations and in turn are loosing what real culture we have left. Damien weaken starts the article off with a scenario showing a man named doubting doubting Thomas Frank. As Frank walks by a heavily decorated Old Navy he shows his disgust saying Oh God, this is disgusting. Thomas Frank is a pioneering social critic, writing articles on how businesses adopted assuredness anti-corporate culture.As the article progresses we find that these businesses offer nothing more than inadequate quality merchandise at a low price, and the consumer is lured in by the promise of quality for less. Stores such as Old Navy and Ikea rehearse marketing tricks to keep its customer coming back for more. Ikea sets its store up like a maze where the exit is placed only at the registers, the room models persuade the consumer they need everything they see. Old Navy hands let on extra large shopping bags as a gesture of sizable customer service but move influence over spending.Damien cave brings these issues up so that we the reader are aware of such cunning used by certain chain businesses. Society is so disposed to these marketing schemes we dont realize we are replicating each others homes but in divers(prenominal) variations we can all buy the same sofa and not notice. We are lead to believe that we can find happiness in our property but that is far from the truth. This merchandise is poor in quality and can cause us to spend more in the end on replacements and repairs. These companies are scamming the general public into believing they are getting a deal and in return we are getting cookie supply ship home decor.