Business development plan. This requires you to demonstrate that you Essay

Business development plan. This requires you to demonstrate that you learnt from the management theory from the lectures and se - Essay ExampleThe book barge in is located at Gloucester road in Bristol, UK. The study as well took help from secondary sources such as Love Gloucester Road website in order to understand nature of argument operation for a book chime in (Love Gloucester Road, 2013). Currently the book store operating in brick and mortar format but the owner of the book store is considering of changing from its traditional business into e-commerce. The store offers books on various topics ranging from Science, Commerce, Management, Fictions and Non-fictions. Target customers for the book store are students, professionals, senior citizens of local community. The book store earns significant amount of revenue by selling second-hand books to customers. It has been realized by the owner of the bookstore that report space of the store is too itsy-bitsy to accommodate larg e set of customers at a position time hence they are planning to sell books through an online platform in order to render to the demand of large pool of customers in systematic manner. Sweeney (2006) has pointed out that small businesses move into e-commerce platform for collar reasons such as 1- creating brand awareness, 2- decreasing command processing overhead cost and 3- competing with big players in the market. In the termination decade itself, there has been a surge in second hand book selling in England, which can be a very prospective market to harp on. Industry trend is viewing that demand for e-books, kindles and epub files is growing at steady rate for last five years (Davenport, 2012). Companies like Amazon, eBay pay changed the concept of brick and mortar book stores by introducing online bookstores. Online bookstores are providing facilities like home deliverance, cash on delivery and others which have helped them to create a large consumer base within last few years. Being a part of this ever changing book industry, every business house must try and remove itself to suit the needs of customers who prefer online shopping over traditional brick and mortar retail shopping. Therefore, an online portal give give this book industry a common platform where all customers can mingle, interact and near importantly buy and sell books with the click of a button. It takes minimal effort and cost for a small book store to e-commercialize its business. For example, e-commercialization can help a book store to decrease various overhead costs such as maintenance cost, rent, electricity charges and wages. It is evident from the above discussion that lower overhead cost caused by e-commercialization can help a bookstore to adopt penetration pricing outline in order achieve competitive advantage over other book stores. An online transformation has unconditioned benefits, and one of it is its global reach. A physical store somewhere in Gloucester will o nly render to customers from its surroundings, but an online business has no boundaries and people from all across the globe are its potential customers. An online business has numerous other benefits apart from reach and cost. It is much faster than the traditional method of business with faster transaction process, faster inventory management and faster information storage. An online shop never closes down conflicting to the ordinary shop, which has its fixed timings when it remains open. One of the 4 Ps of marketing is Place, and every business strives to arouse it by broadening its distribution channels and its temporal and spatial convenience. An online portal fulfils just