Mystic Monk Coffee Essay

vex Daniel Mary, Prior of the Carmelite monks of Wyoming, has a vision to expand his monastery by purchasing the Irma Lake Ranch place, which lists at $8. 9 million. The Carmelite monks of Wyoming soak up a company called obscure Monk burnt umber. The monks sell unalike varieties of drinking chocolate, along with gratuity cards, T-shirts, and different material products on their website to raise money for purchasing the cattle bedcover property. incomprehensible Monks primary target grocery is another(prenominal) Catholics who love disparateness hot chocolate and want to spend their money helping their Catholic family. dumbfound Daniel Mary does not have the best barter schema for accomplishing his long goal. My recommendations for him would be to present short-term and long goals, explore investment opportunities, and boost to other Catholic dominated countries. Father Daniel Mary is the Prior of the Carmelite Order of monks in Clark, Wyoming. As of now the Carmelite monks consist of notwithstanding thirteen monks. Father Daniel Mary has a vision to transform the Wyoming Carmelite small monastery into one that accommodates to thirty monks, a Gothic church, a convent for Carmelite nuns, a retreat center for lay visitors, and a hermitage.However, the ranch property he is hoping to gain for this new monastery costs $8. 9 million. His vision for underground Monk Coffee is that the operations leave behind fund the obtain of the ranch. The guardianship of the Carmelite Monks of Wyoming is making certain that applicants understand the reality of the vows of obedience, chastity, and poverty and the sacrifices associated with alimentation a cloistered religious life ( ). From reading this case it does not appear that Father Daniel Mary has set definite objectives or deed targets.He does have a goal of being ble to afford the ranch property, however that is a long-term goal. Having little experience in business matters, Father Daniel Mary hopes the orphic Monk Coffee pass on be enough to reach the amount they need, along with a $250,000 donation and the parvenue Mount Carmel Foundation ( ). For the Carmelite Monks of Wyoming, the best strategy in achieving goals is to set small, short-term goals that be attainable within a specific m frame. Father Daniel Marys strategy seems to be to make as much money as possible until they reach their goal.Mystic Monk Coffees strategy is to target the part of the U. S. Catholic nation who drinks coffee and wishes to support the monasterys mission. Consumers can only buy this coffee through its website. On the Mystic Monk website one may abide by the statement that Catholics should use their Catholic coffee dollar for Christ and his Catholic church ( ). This statement is a good strategy for their target market because Catholics will want to help other Catholics. Another strategy Mystic Monk has is having different products on the website.There are dark, medium, and lights ro asts caffeinated and decaffeinated and in different flavors. Some of the popular flavors are Mystical Chants of Carmel, Cowboy Blend, Royal inebriate Pecan, and Mystic Monk Blend. The website also features T-shirts, gift cards, CDs featuring the monasterys Gregorian chants, and coffee mugs. Also, as an incentive to bring in more frequent guests, they are given the opportunity to join a coffee club, which offers periodical delivery of one to six bags of preselected coffee, as well as, free merchant vessels for purchases of three or more bags ( ).The competitive advantage Mystic Monks strategy producing is that people are more likely to purchase something where the profit goes to benefit a charity or project, especially if the customer is of the Catholic denomination. Mystic Monk Coffees strategy is in the process of being a money-maker, I believe. As of just recently, the monks have expanded Mystic Monks business model to take wholesale sales to churches and local coffee shops. I think that refinement is the beginning of the process of being a money-maker. Marketing and advertising is a big missing part to how successful Mystic Monk Coffee can be.Instead of focusing on just the Catholics in the U. S. , Mystic Monk needs to reach out to other Catholicism dominated countries like Italy. Another business strategy the monks might consider is to get together investors, who will contri merelye to purchasing the ranch property. From what I have read, the strategy they are following now is not a winning strategy, but is on its way to becoming one. For this to become a winning strategy Father Daniel Mary needs to start consideration short-term goals, for example, get enough money to purchase a larger roaster or setting a monthly goal.He also needs to advertise to other Catholic dominated countries, where Mystic Monk could get the support from other monks and Catholic churches. At the end of the case I read that Father Daniel Mary realized his vision of purchasi ng the ranch property would expect a lot of planning and execution. I also read that he will develop an execution plan that will enable Mystic Monk Coffee to minimize the effect of its cloistered monastic constraints, maximise the potential of monastic opportunities, and realize his vision of buying the Irma Lake Ranch ( ).The recommendations I would make to Father Daniel Mary would be set short-term and long-term goals, expand advertisements to other countries, and reach out to investors. I believe these shifts will definitely help in Mystic Monks long-term direction. Another suggestion would be for Father Daniel Mary to evaluate and modify Mystic Monks direction, objectives, strategy, and the execution of the strategy each year. Markets change all the time, therefore keeping up with whats changing will only help reach the long-term goal.