Consumer and Organisational Buying Behaviour Assignment :: Business and Management Studies

Consumer and Organisational Buying Behaviour AssignmentChoose twain adverts from the press (newspapers or Magazines) one of ahigh involvement adept and the former(a) of a unhopeful involvement good. Comparethem while identifying the sundry(a) techniques used in consumerbehaviour to communicate the message. You may contact the producers ofthe advert. gamy Involvement Good ResidenceRelevant Advert Ad for flat tire in Tigne Point.Low Involvement Good International Telephone utilityRelevant Advert Ad for OneVoice Low-cost International phone cardsInternational phone calls are nowadays an everyday necessity for umpteenpeople alimentation in the Western world, whether for business purposes orto wield in touch with partners, friends or relatives abroad. This isespecially so in Malta since lots every Maltese person livinghere has relatives who have emigrated, a substantial expatriatecommunity exists and because of the small size of the island and totalabsence seizure of most raw materials, almost every kind of businessnecessitates frequent international phone calls. Besides, as theOneVoice advert I have elect clearly demonstrates, internationalphone calls have become as affordable (and as necessary) to manypeople living in Malta as low cost basic food stuffs and drinks. Hencein Malta one ass now consider an international phone call service as alow involvement good since most people living locally have to resortto it quite frequently and do not think much about it beyond selectinga cheap, reliable, value for notes service.The OneVoice advert thus makes quite a huge issue of determine andimplied value for money by publicizing the cheapest rate veryconspicuously against a bright red background and stating the servicesother desirable features against a bright green eye-catchingbackground. The advert in fact has mediocre the right mix of the saturatedcolours green, yellow, cyan, orange and red to capture attentionwithout overwhelming people an d causing ocular fatigue. There is alsoan adequate amount of blue which is considered a alternatively relaxingcolour associated with class and high quality and with thelimitlessness and public security of sky and water. This mix of various, brightcolours (a) ensures that every potential customers tastes is, somehow,catered for at least visually (b) is locally associated with festiveseasons (Christmas, Carnival, summertime) spring, cheer and plenty andso gives a certain feel good promoter to using OneVoice even though atthe end of the day OneVoice is just another basic internationaltelephone service.Conversely no meter reading of price range is given in the advert forTigne Point properties although it is transparent that it is aimed at theinternational yachting community and other extremely affluent, preferably