Marketing Research Report Essay

Irresponsible human behaviours are impacting the environment. Therefore, environmental motivate groups and also the governments around the world are trying to do something hoping to change slews attitude towards environment exclusivelyy loving issues. This report aims at ringing the factors that be active consumers to engage in environmentally friendly purchase behaviours. Convenience sampling of non-probability techniques was used to collect information. The data collected was then analysed by statistical regression analysis, t-test and ANOVA. It was found out that political and technological factors collapse a compulsory relationship with environmental line of work while success or anthropocentric have a negative relationship with environmental concern. Furthermore, environmental concern has a positive relationship with say and indirect environmentally friendly behaviour and willingness to pay for environmentally friendly purchase behaviour. However, the relationshi ps were not strong. Therefore, it is recommended that a further, more in-depth look for should be conducted to find out the substantial factors that affect consumers environmentally friendly purchase behaviour.1. Introduction and Background1.1 Importance of the look intoIn recent years, there were one after another blockbusting environmental related movie, for instances, The Day After Tomorrow in 2004, An Inconvenient accuracy in 2006 and 2012 in 2009. These popular movies have undoubtedly increase populations awareness towards climate change issues. According to World across-the-board Fund for Nature (2010), the average temperatures on earth have warm up by about 0.76 degree Celsius over the past 2 centuries (WWF, 2010). The increases in temperature make huge changes for the worlds climate even opinion the temperature rise seems in condenseificantly small. Researches after look fores show that this environmental problem is in the first place caused by irresponsible human activities like private consumption. As a result, it is necessary for us to educate and raise the awareness of the publics so that environmental problems will not be worsening. Thisquantitative research is based on the collective findings of the qualitative exploratory research conducted earlier to investigate whether or not consumers engage in environmental consideration when making consumption decisions more thoroughly. 1.2 ScopeThe scope of the report is to find out the factors that whitethorn affect consumers environmentally friendly behaviour through the qualitative research, so that marketers may make meaningful decisions based on the data collected. This research will also provide recommendations to green organisations and the federal government on how to address the environmentally unfriendly purchase behaviour. 1.3 Research problemA research problem should feasible and clear. The research problem of this research is to predict motivations that may affect consumers environ mentally friendly purchase behaviour.1.4 Aims and ObjectivesThe aim and verifiable of this research is to look for differences between samples and come up with a conclusion. This research also aims at testing two main groups of hypotheses. 1) Social impressions, philistinism will have a negative relationship with environmental concern * The social beliefs include technological belief, political belief, economy belief, anthropocentric belief and competition belief. * Materialism includes success, centrality and happiness. 2) Environmental concern has positive indirect behaviour, willingness to pay, direct behaviour2. Methodology2.1 Methodological considerations and assumptionsThis research, quantitative research, was based on the data gather from a qualitative exploratory research which was carried out previously. The get of qualitative exploratory research is to narrow and clarify the scope and temper of the research problem. Exploratory research helps researchers understand the research problem and then transform ambiguous problem into well-defined ones. From the quantitative research, two groups of variables, videlicet materialism and social values, were identified. Thisquantitative research was conducted to find out which variables may have a stronger relationship with the dependent variables which are mentioned in plane section 1.4. 2.2 Sample considerationsThe target audiences of this research are any people have in Australia and are accountable for making purchase decisions. Respondents should understand English and be 18 years old or above. However, gender, marital positioning and educational level of respondents are not restricted in this research. 2.3 info collection and framework, and analytical considerations Research was conducted through survey as a follow on from exploratory research conducted by face-to-face interview. This research was conducted by using a written questionnaire on a toilet facility sample. Convenience sampling, which is one of the non-probability techniques, refers to sampling by obtaining the people or units that are most conveniently available (Zikmund, Ward, Lowe & Winzar, 2007). Convenience sampling is inexpensive and quick. 1022 surveys were collected, 449 anthropoid and 573 female respondents. Since this research was trying to find out relationships between factors quite an than analysing changes in a same sample, cross-sectional analysis was used. 3. Ethical ConsiderationsIn a research, ethic is one of the very important items that could not be missed. Ethics in researches are important because it supports the objective of a research, such(prenominal) as manageledge, truth and avoidance of error (Rensnik, 2010). Rensnik (2010) continues that ethics in a research is important also because it involves public privacy. As a result, good consideration has to treat carefully in a research so that the research is ethical and considerable. There are six ethical principles that have to be co nsidered in a research according to American merchandise Association (2010), and they are responsibility, fairness, respect, transparency and citizenship. In other words, researchers have to be responsible for the consequences of their marketing decision they also have to judge a fair balance between consumers and sellers.Furthermore, researchers have to respect human rights of all respondents involving in the research process. Researchers also have to make every sweat to communicate clearly with all respondents so to strive for a senior high school transparency of the research. Last but not least,contributing to the community such as providing good recommendations is also considered as ethical in a research. To address all the ethical considerations above, each respondent would be asked to sign an interview consent form (see Appendix A) before the start of the survey, indicating that the interviewees do not only understands the purpose and risk of this research, but also know whe re to go when they have any concerns or complaints regarding the conduct of the research.